100+ câu trắc nghiệm tổng hợp Tiếng anh chuyên ngành marketing có đáp án - Phần 1

A. Cost Per Minute

B. Cost Per Media

C. Cost Per Thousand

D. Cost Per Message

A. Media buying

B. Media planning

C. Media monitoring

D. Media segmentation

A. ligh cost per click

B. Limited audience targeting options

C. Ability to engage with the audience in real-time

D. Slow campaign optimization

A. Click-through rate (CTR)

B. Conversion rate

C. Reachd.

D. Engagement rate

A. National magazines

B. Cable television

C. Outdoor billboards

D. Network radio.

A. Sales promotion

B. Direct marketing

C. Personal selling

D. Advertising

A. Email Marketing

B. Content Marketing

C. Influencer Marketing

D. Aftiliate Murketing

A. Offering discounts to customers

B. Sending press réleases to media outlets

C. Creating sponsored content on social media

D. Hosting a webinar

A. Public Relations

B. Content Marketing

C. Direct Marketing

D. Social Media Marketing

A. An announcemeal promoting a product and aiming to sell it.

B. A symbol used to represent a brand.

C. A short phrase to help people remember a brand or product.

D. None

A. Product packaging

B. CEO's personal blog

C. Internal company memo

D. Supplier contract ei Limited reach

A. Visual appeal

B. Wide geographic coverige

C. Long-lasting impact

D. High-cost elliciency

A. Rural

B. to children

C. surrogate

D. mass

A. Setting objectives

B. Conducting market research

C. Creating a budget

D. Ignoring competitor strategies

A. To decrease brand visibility

B. To limit the reach of marketing efforts

C. To understand and target specilic customer groups

D. To increase advertising costs

A. Experiential Marketing

B. Content Marketing

C. Alfliate Marketing

D. Native Advertising

A. Offering discounts to customers who refer friends.

B. Placing advertisements in magazines

C. Hosting a webinar to educate potential customers.

D. Creating engaging social media conteat

A. To increase brand awareness

B. To engage customers in a couversation

C. To encourage immediate action

D. To build long-term relationships with customers

A. To increase advertising costs

B. To understand consumer needs and preferences

C. To limit the reach of marketing efforts

D. To decrease brand visibility

A. Small, Medium, All, Real, Target

B. Sensible, Mostly, Acute, Ready, Target

C. Skillful, Mensurable, Attainable, Reasonable, Timed

D. Smart, Measurable, Achievable, Realistic, Time-Bound

A. a picture showing the product advertised.

B. a phrase associated with a product.

C. a symbol a company uses for its brand.

D. all

A. Flexibility in changing ad coatent

B. High reach among younger demographics

C. Ability to convey detailed information.

D. Rapid respouse to consumer feedback

A. Attention, Interest, Desire, Action

B. Awareness, Interest, Decision, Action

C. Analysis, Identification, Development, Application

D. Advertising, Investment, Development, Analyties

A. Television advertisements

B. Sponsorship of a sports event

C. Social media campaigns

D. In-store promotions

A. Direct Marketing

B. Public Relations

C. Content Marketing

D. Influencer Marketing