200+ câu trắc nghiệm Chiến lược Marketing có đáp án - Phần 1

A. Direct investment

B. Licensing

C. Joint ventures

D. Franchising

A. Market penetration

B. Market development

C. Product development

D. Diversification

A. High costs of product development

B. Market saturation

C. Increased risk in new markets

D. Complex supply chains

A. Aggressive price cuts to gain market share

B. Diversifying into unrelated industries

C. Enhancing product features to differentiate from competitors

D. Reducing marketing expenditure

A. Divestiture

B. Harvesting

C. Market expansion

D. Product innovation

A. Adhere strictly to the initial strategic plan

B. Be flexible and responsive to changes

C. Limit employee involvement to senior management

D. Avoid revising the strategy once implemented

A. Financial, customer, internal process, and learning & growth

B. Financial, marketing, operations, and legal

C. Product, market, finance, and technology

D. Customer, competition, cost, and compliance

A. Organizational culture

B. Competitor actions

C. Technological advancements

D. Seasonal changes in demand

A. Reduced implementation time

B. Increased innovation and diverse perspectives

C. Simplified decision-making processes

D. Decreased need for communication

A. Conducting annual reviews only

B. Establishing regular feedback loops

C. Ignoring short-term deviations from the plan

D. Relying solely on financial metrics

A. Identifying internal strengths and weaknesses

B. Assessing the external macro-environmental factors

C. Evaluating competitors' market positions

D. Analyzing product life cycle stages

A. The internal capabilities of an organization

B. The competitive intensity and attractiveness of a market

C. The macroeconomic environment

D. The financial health of a company

A. SWOT analysis

B. PEST analysis

C. BCG matrix

D. Porter's Five Forces

A. Overextending resources

B. Market saturation

C. Brand dilution

D. Increased competition

A. Confirm long-held company beliefs

B. Focus solely on existing customers

C. Be used to inform and guide marketing strategies

D. Be conducted internally without external sources

A. It allows for mass marketing strategies to be more effective

B. It helps in designing products that appeal to everyone

C. It enables targeted marketing strategies for specific customer groups

D. It ensures the product development process is longer and more complex

A. Maintaining status quo

B. Adapting business strategies

C. Reducing customer focus

D. Ignoring competitor actions

A. High market share

B. Brand loyalty

C. Market uncertainty

D. Lower production costs

A. Cultural factors

B. Personal success

C. Technological advances

D. Economic conditions

A. Ignoring local differences

B. Global brands not operating locally

C. Adapting global products to local markets

D. Standardizing products across all markets

A. Emotional buying decisions

B. Deriving demand from consumer markets

C. Smaller, more focused target markets

D. Less complex buying processes

A. Franchising

B. Direct investment

C. Exporting

D. Forming joint ventures

A. Diversification

B. Market penetration

C. Product development

D. Market development

A. Invest heavily in new product development

B. Focus on market penetration strategies

C. Consider divestiture or harvesting

D. Expand the target market aggressively

A. Rigidity in strategy execution

B. No feedback mechanisms

C. Adaptability and responsiveness

D. Ignoring competitor actions

A. Focus solely on internal company operations

B. Understand the competitive landscape

C. Determine the company's stock value

D. Simplify product development processes

A. Divestiture

B. Harvesting

C. Market expansion

D. Product innovation

A. Reducing employee turnover

B. Setting and achieving long-term business goals

C. Decreasing the importance of customer service

D. Limiting the company's product range

A. The buying process is more informal

B. Purchases are more frequent but with lower volume

C. The buying decision is often based on personal relationships

D. There are fewer buyers but with larger purchases

A. Increase competition in existing markets

B. Find and develop uncontested market spaces

C. Focus on product differentiation only

D. Cut prices to win customers