100+ câu trắc nghiệm tổng hợp Tiếng anh chuyên ngành marketing có đáp án - Phần 2

A. To provide information about the company

B. To improve search engine rankings

C. To prompt an immediate response or encourage a specific action from the audience

D. To increase website loading speed

A. It improves SEO rankings

B. It reduces initial page load time and saves bandwidth

C. It increases the number of indexed pages

D. It improves the visual design of the website

A. A type of penalty from search engines

B. The SEO value that one page passes to another through links

C. A measure of website loading speed

D. The number of backlinks a website has

A. To make content as long as possible

B. To use as many keywords as possible

C. To improve content quality and relevance for users and search engines

D. To increase the number of pages on a website

A. Using the same keyword as many times as possible in the content

B. Focusing only on short-tail keywords

C. Incorporating relevant keywords naturally into high-quality content

D. Avoiding the use of long-tail keywords

A. To create website content

B. To manage social media accounts

C. To track and analyze website traffic and user behavior

D. To improve website loading speed

A. To increase website traffic

B. To compare two versions of a marketing asset to determine which performs better

C. To improve search engine rankings

D. To reduce marketing costs

A. Awareness, Interest, Desire, Action

B. Attract, Inform, Develop, Advertise

C. Analyze, Implement, Develop, Adjust

D. Acquire, Interact, Deliver, Assess

A. To reach new customers

B. To re-engage users who have previously interacted with your website or app

C. To improve search engine rankings

D. To reduce advertising costs

A. To provide general information about a company

B. To serve as the homepage of a website

C. To convert visitors into leads or customers for a specific marketing campaign

D. To improve search engine rankings

A. To create original content

B. To gather and share relevant content from various sources

C. To improve website design

D. To increase advertising budget

A. To eliminate the need for human marketers

B. To reduce marketing costs

C. To streamline and automate repetitive marketing tasks

D. To improve website design

A. To represent the average customer

B. To create fictional characters for advertising

C. To provide a detailed profile of an ideal customer segment

D. To improve website design

A. To increase website traffic

B. To improve search engine rankings

C. To increase the percentage of website visitors who take a desired action

D. To reduce marketing costs

A. To improve website design

B. To help search engines understand the content and context of web pages

C. To increase website loading speed

D. To reduce server costs

A. Increase brand awareness

B. Direct sales

C. Customer service

D. All of the above

A. Instagram

B. LinkedIn

C. TikTok

D. Snapchat

A. Engagement rate

B. Reach

C. Impressions

D. Page rank

A. A person with a large following on social media

B. A brand's social media manager

C. A social media platform developer

D. A digital marketing professor

A. User-Generated Content

B. Unique Google Code

C. Universal Graphics Content

D. User Growth Calculation

A. LinkedIn

B. Twitter

C. Instagram

D. Pinterest

A. Facebook

B. LinkedIn

C. Twitter

D. All of the above

A. A robot that posts on social media

B. An automated program that performs tasks on social media

C. A type of social media ad

D. A social media management tool

A. To track followers

B. To plan and organize content

C. To measure ROI

D. To design graphics

A. To create websites

B. To send emails

C. To display advertisements to potential customers

D. To manage social media accounts