100+ câu trắc nghiệm Tiếng Anh Quảng cáo và Tiếp thị có đáp án - Phần 1

Market penetration strategy

Selling price strategy

Marketing strategy

Product strategy

Sex

Age

Mentality

Habit

Saturation phase

Growth phase

Recession period

Introduction stage

Saturation phase

Development stage

Recession period

Introduction stage

Dividing the market into groups with similar needs and characteristics

Customers are selected by businesses to meet their needs

Dividing the market into different subgroups

A group of customers who respond equally to the same set of marketing stimuliby a firm

Dividing consumers into groups with specific needs

Many customer groups have consumption needs

Dividing the market into several subgroups

Customers are selected by businesses to meet their needs

Technological environment, cultural environment

Competitors, the public

Natural environment, legal environment

Demographic environment, economic environment

Market Segment

Target market selection

Market positioning

Identify existing competitors in the market segment

Consumption

Manufacturing

Design

Personal sales

Personal selling

TV

Promotion

Advertisement

Create trust for customers

Propagate

Protect market share

Entice customers

South West Region

North Central

Mountains and plateaus

Southeast region

1 stage

2 stages

3 stages

4 stages

Modern marketing

Traditional marketing

Outdated marketing

Modern marketing

Meeting the needs and requirements of customers

Mass production

Sell what the business has

Sell what the customer needs

Sell what the business has

Sell like competitors

Sell differently from competitors

Satisfying customer needs and requirements

Man's wishes are hard to come by

Demand to be able to pay

The feeling of lack that people feel

Value of a product

Man's wishes are hard to come by

Demand to be able to pay

The feeling of lack that people feel

Value of a product

Can Tho

Hai Phong

Danang

City. Ho Chi Minh

3 functions

4 functions

5 functions

6 functions