200+ câu trắc nghiệm Chiến lược Marketing có đáp án - Phần 3

A. Introducing new products to existing markets

B. Entering new markets with existing products

C. Increasing market share for existing products in existing markets

D. Expanding into new geographic regions

A. Identifying new markets for existing products

B. Developing new products for existing markets

C. Maintaining product quality while reducing costs

D. Ensuring customer loyalty in new markets

A. Age

B. Lifestyle

C. Purchase frequency

D. Income

A. Market penetration

B. Market skimming

C. Competitive pricing

D. Cost-plus pricing

A. Reduced distribution costs

B. Greater control over the marketing process

C. Increased market reach

D. Improved customer relationships

A. Low production costs

B. Unique product features

C. High market share

D. Standardized products

A. The target market is large and diverse

B. The target market is small and well-defined

C. The company has high production capacity

D. The company has low production costs

A. The financial value of a brand

B. The physical assets owned by a brand

C. The market share held by a brand

D. The loyalty and perceptions associated with a brand

A. Advertising directly to consumers

B. Offering trade promotions to retailers

C. Utilizing social media influencers

D. Implementing a customer loyalty program

A. Analyzing competitor prices

B. Adding a markup to the cost of production

C. Assessing customer willingness to pay

D. Matching industry average prices

A. Reducing product development time

B. Enhancing customer relationships

C. Increasing production efficiency

D. Lowering distribution costs

A. Increase short-term sales

B. Build long-term relationships with customers

C. Expand into new markets

D. Diversify the product portfolio

A. A company acquiring another company

B. Two companies forming a new, jointly owned business

C. A company licensing its technology to another company

D. A company franchising its business model

A. The cost structure of a company

B. The unique value a product or service provides to customers

C. The market share of a company

D. The pricing strategy of a company

A. Introduction

B. Growth

C. Maturity

D. Decline

A. It may lead to initial losses

B. It discourages competitors from entering the market

C. It is difficult to implement

D. It attracts a large number of customers quickly

A. Broad market appeal

B. High competition

C. Specialized customer needs

D. Low profitability

A. Lower marketing costs

B. Higher price sensitivity

C. Reduced customer loyalty

D. Increased bargaining power with suppliers

A. Mass marketing

B. Niche marketing

C. Differentiated marketing

D. Undifferentiated marketing

A. Launching a new product line in the existing market

B. Entering a new geographic market with existing products

C. Improving product features to increase sales

D. Reducing production costs to lower prices

A. A new product taking sales away from an existing product

B. A product becoming obsolete due to new technology

C. A product failing to meet sales targets

D. A company discontinuing an unprofitable product

A. Encouraging intermediaries to push products to consumers

B. Using advertising to create consumer demand

C. Offering discounts to retailers

D. Implementing trade promotions

A. Declining sales

B. High levels of competition

C. Slow market expansion

D. Decreasing customer base

A. Entering a new market with an existing product

B. Developing new products for new markets

C. Increasing market share in the existing market

D. Improving existing product features

A. Higher production costs

B. Limited reach

C. Greater ability to measure results

D. Less engagement with customers

A. A declaration of the company's core purpose and focus

B. A financial forecast for the next fiscal year

C. A detailed plan for marketing activities

D. A list of products and services offered

A. Many sellers with differentiated products

B. One seller with significant market power

C. Low barriers to entry

D. High levels of competition

A. Directly sell products to customers

B. Create valuable and relevant content to attract and engage a target audience

C. Increase short-term sales through promotions

D. Develop new product lines

A. Setting a high initial price for a new product and then lowering it over time

B. Setting a low initial price to gain market share quickly

C. Matching competitor prices

D. Setting prices based on production costs