200+ câu trắc nghiệm Chiến lược Marketing có đáp án - Phần 2

A. Avoiding adaptation to local preferences

B. A standardized approach to marketing worldwide

C. Tailoring products and marketing to local markets

D. Focusing only on global trends and ignoring local differences

A. Maintaining a company's current product portfolio without change

B. Understanding market needs and driving innovation

C. Ensuring the CEO's personal preferences are met

D. Reducing the overall marketing budget

A. Organizational culture

B. Competitor actions

C. Technological advancements

D. Seasonal changes in demand

A. Reduced implementation time

B. Increased innovation and diverse perspectives

C. Simplified decision-making processes

D. Decreased need for communication

A. Financial, customer, internal process, and learning & growth

B. Financial, marketing, operations, and legal

C. Product, market, finance, and technology

D. Customer, competition, cost, and compliance

A. Identifying internal strengths and weaknesses

B. Assessing the external macro-environmental factors

C. Evaluating competitors' market positions

D. Analyzing product life cycle stages

A. The internal capabilities of an organization

B. The competitive intensity and attractiveness of a market

C. The macroeconomic environment

D. The financial health of a company

A. SWOT analysis

B. PEST analysis

C. BCG matrix

D. Porter's Five Forces

A. It simplifies the decision-making process by categorizing products into four quadrants

B. It provides detailed financial metrics for each product

C. It focuses solely on market growth rate

D. It ignores the competitive landscape

A. Outcompete existing competitors in a saturated market

B. Create new demand in an uncontested market space

C. Focus on incremental improvements to existing products

D. Reduce costs by cutting down on marketing expenses

A. A minor skill that is easily replicated by competitors

B. A unique strength that gives a company a competitive advantage

C. A standard industry practice

D. A temporary market trend

A. Low-cost production

B. Unique product features

C. Broad market appeal

D. Minimal marketing effort

A. Introduction

B. Growth

C. Maturity

D. Decline

A. Introducing new products to the current market

B. Expanding into new markets with existing products

C. Enhancing product features for current customers

D. Reducing production costs

A. Entering a new market

B. Improving product quality

C. Reducing prices to fend off competitors

D. Launching a new marketing campaign

A. Demographic

B. Geographic

C. Psychographic

D. Behavioral

A. The total revenue a company expects from a customer over the entire duration of their relationship

B. The average amount spent by a customer per transaction

C. The cost of acquiring a new customer

D. The profit margin on a single sale

A. Offering unique product features

B. Reducing production and operational costs

C. Providing exceptional customer service

D. Entering new markets

A. Broad market appeal

B. High economies of scale

C. Strong customer loyalty within a niche market

D. Low marketing costs

A. Introduction

B. Growth

C. Maturity

D. Decline

A. Identify internal strengths and weaknesses

B. Analyze competitive forces within an industry

C. Develop strategies for market and product growth

D. Evaluate the financial health of a company

A. Few sellers with homogeneous products

B. Many sellers with differentiated products

C. One dominant seller

D. High barriers to entry

A. A retailer opening its own manufacturing facility

B. A manufacturer opening its own retail stores

C. A company outsourcing its production to a third-party

D. A firm entering a new geographic market

A. Perfect competition

B. Oligopoly

C. Monopoly

D. Monopolistic competition

A. Cost leadership

B. Differentiation

C. Corporate social responsibility (CSR)

D. Market penetration

A. Identify external opportunities and threats

B. Assess internal strengths and weaknesses

C. Evaluate market growth and share

D. Both A and B

A. High market share and high market growth

B. Low market share and high market growth

C. High market share and low market growth

D. Low market share and low market growth

A. The increase in costs per unit as production volume increases

B. The decrease in costs per unit as production volume increases

C. The ability to charge higher prices due to brand strength

D. The benefits of diversifying into multiple markets

A. Set a low initial price to gain market share quickly

B. Set a high initial price and lower it over time

C. Match competitor pricing

D. Set a price below the cost of production

A. Achieve the lowest cost of production

B. Offer products or services with unique attributes valued by customers

C. Enter as many markets as possible

D. Focus on a narrow market segment