200+ câu trắc nghiệm Chiến lược Marketing có đáp án - Phần 6

A. A financial forecast for the next fiscal year

B. A declaration of the company's long-term goals and aspirations

C. A detailed plan for marketing activities

D. A list of products and services offered

A. Low initial profits

B. Attracting competitors

C. Slow market penetration

D. High marketing costs

A. Directly sell products

B. Create valuable and relevant content to attract and engage a target audience

C. Increase short-term sales

D. Develop new product lines

A. A manufacturer opening its own retail stores

B. A retailer starting its own manufacturing operations

C. A company outsourcing production

D. A firm entering a new geographic market

A. Demographic

B. Geographic

C. Psychographic

D. Behavioral

A. Increase short-term sales

B. Build long-term relationships with customers

C. Expand into new markets

D. Diversify the product portfolio

A. Many sellers with differentiated products

B. One dominant seller

C. A few sellers with significant market power

D. Low barriers to entry

A. Advertising directly to consumers

B. Offering trade promotions to retailers

C. Utilizing social media influencers

D. Implementing a customer loyalty program

A. The cost structure of a company

B. The unique value a product or service provides to customers

C. The market share of a company

D. The pricing strategy of a company

A. Sales and profits are at their highest

B. The product is launched and awareness is created

C. The market is saturated and competition is intense

D. The product is declining in sales

A. High initial costs

B. Slow market entry

C. Attracting competitors

D. High risk of product failure

A. The ability to offer the lowest prices in the market

B. A unique strength that allows a company to outperform its competitors

C. A temporary boost in market share

D. A company's brand recognition

A. Perfect competition

B. Monopolistic competition

C. Monopoly

D. Oligopoly

A. Reducing production costs

B. Enhancing customer relationships and retention

C. Increasing marketing expenditures

D. Streamlining product development

A. A financial forecast for the next fiscal year

B. A declaration of the company's core purpose and focus

C. A detailed plan for marketing activities

D. A list of products and services offered

A. Increase production efficiency

B. Identify and target specific customer groups

C. Reduce marketing costs

D. Expand into new markets

A. A manufacturer opening its own retail stores

B. A retailer starting its own manufacturing operations

C. A company outsourcing production

D. A firm entering a new geographic market

A. The financial value of a brand

B. Customers' consistent preference for a particular brand

C. The variety of products offered by a brand

D. The market share held by a brand

A. Entering a new market with an existing product

B. Developing new products for new markets

C. Increasing market share in the existing market

D. Improving existing product features

A. Lower distribution costs

B. Greater control over the marketing process

C. Increased market reach

D. Improved customer relationships

A. A company acquiring another company

B. Two companies forming a new, jointly owned business

C. A company licensing its technology to another company

D. A company franchising its business model

A. Lower marketing costs

B. Higher price sensitivity

C. Reduced customer loyalty

D. Increased bargaining power with suppliers

A. Market segmentation

B. SWOT analysis

C. Product positioning

D. Pricing strategy

A. Targeting a large, broad market

B. Targeting a small, well-defined segment of the market

C. Offering the lowest prices in the market

D. Offering a wide range of products

A. Lower startup costs

B. Established brand recognition and support

C. Complete operational freedom

D. High profit margins from the start

A. The network of suppliers and partners that a company works with

B. The sequence of activities that add value to a product or service

C. The total value of a company's assets

D. The process of setting product prices

A. Higher advertising costs

B. Limited audience reach

C. Ability to track and measure campaign performance

D. Slower response time from consumers

A. Market segmentation

B. SWOT analysis

C. Product positioning

D. Pricing strategy

A. Differentiation

B. Cost leadership

C. Focus

D. Diversification

A. Age

B. Income

C. Personality

D. Geographic location